In the early 1990s, I was living in London again and working with a number of clients in Japan, the US and Europe at Tangerine. Apple stood for something and had a reason for being that wasn't just about making money. The more I learnt about this cheeky, almost rebellious company the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. I started to learn more about the company, how it had been founded, its values and its structure. I had a sense of connection via the object with the designers. I was struck by the care taken with the whole user experience. I remember being astounded at just how much better it was than anything else I had tried to use. Right at the end of my time at college I discovered the Mac. I was convinced that I was technically inept, which was frustrating as I wanted to use computers to help me with various aspects of my design. I went through college having a real problem with computers. Ive and his close-knit team of designers at Apple have since applied the same lateral thinking and passionate attention to detail to the development of equally innovative new products such as the iPhone 6 and iPhone 6 Plus: the biggest advancements in iPhone history and the iPad Air 2: the thinnest, most powerful iPad ever. As well as selling more than 2 million units in its first year, the iMac transformed product design by introducing colour and light to the drab world of computing where, until its arrival, new products were encased in opaque grey or beige plastic. Working closely with Apple’s co-founder, Steve Jobs, Ive developed the iMac. In 1992, one of his clients - Apple - offered him a job at its headquarters in Cupertino, California. He won the Design Museum's first Designer of the Year prize in 2003 for the iMac and iPod.īorn in London in 1967, Ive studied art and design at Newcastle Polytechnic before co-founding Tangerine, a design consultancy where he developed everything from power tools to televisions. The winner of the Design Museum's inaugural Designer of the Year award in 2003 was Jonathan Ive (1967–), Chief Design Officer at Apple whose innovations include the iPod, iMac, iPhone and iPad.Īs Chief Design Officer at Apple, Jonathan Ive has combined what he describes as 'fanatical care beyond the obvious stuff' with relentless experiments into new tools, materials and production processes, to design such ground-breaking products as the iMac, iPod, iPhone, MacBook Air and iPad.
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